Case Study: Hero Cosmetics boosts sales and AOV with Nectar’s Amazon Brand Store redesign

Hero Cosmetics boosts AOV 59% with Nectar

Hero Cosmetics, a leading skincare brand, partnered with Nectar to increase its sales on Amazon without relying on increased ad-spend. The brand faced challenges in increasing its brand presence and recognition, improving its sales-to-visitor ratio, raising its average order value, and reducing its dependence on PPC advertising.

Nectar implemented a complete Amazon Brand Store overhaul for Hero Cosmetics. The solution included a customer-centric redesign, asset consolidation, and strategic product placement to encourage larger basket sizes. The results were significant, including a 54% year-over-year sales growth, a 26% increase in the sales-to-visitor ratio, a 59% increase in average order value, and a 5% increase in items purchased per order, all achieved while reducing ad-spend.

Hero Cosmetics