Case Study: Duke Imports boosts Amazon sales with Nectar

Duke Imports - Customer Case Study

Duke Imports, a family-owned business selling exclusive bedding products, faced a slowdown in sales from its Amazon store due to an outdated design, inconsistent branding, and a deficient shopper journey that made it difficult for customers to find products. They partnered with the vendor Nectar for a comprehensive Amazon Brand Store redesign to address these challenges.

Nectar's solution involved restructuring the store's navigation and layout to shorten the buying process, updating the UI with a stronger brand aesthetic, and prominently featuring top-selling products. This customer-centric redesign resulted in a dramatic 117% increase in total site sales and a 36% increase in conversion rate within 30 days, elevating monthly sales from four figures to five figures.

Duke Imports