Case Study: Donna Sharp reduces ACoS with Nectar

Donna Sharp - Customer Case Study

The bedding brand Donna Sharp faced challenges with a high advertising cost of sale (ACoS) during their slow warm-weather season. They partnered with the vendor Nectar, which used its advertising platform, to address issues of an insufficient ad plan and budget restraints.

Nectar analyzed daily and hourly metrics to identify peak performance times. The solution involved increasing bids during high-traffic hours while lowering spend during less active periods. This strategy successfully reduced Donna Sharp's ACoS by 11%, lowering ad spend from $10.3k to $9.2k while still increasing sales, making their ad spend significantly more efficient.

Donna Sharp