Case Study: Doctor's Best boosts new-to-brand sales and lowers customer acquisition costs with Nectar

Doctor's Best boosts new-to-brand sales 17% with Nectar

Doctor's Best, a health and wellness brand, faced challenges in efficiently acquiring new customers on Amazon. Their non-branded campaigns were struggling to attract new-to-brand shoppers amidst intense competition, leading to low NTB volume and inflated costs per click. They partnered with Nectar to develop a sophisticated strategy to reach high-value new customers profitably.

Nectar implemented a solution leveraging Amazon Marketing Cloud and its iDerive analytics platform for advanced audience segmentation. They built high-value custom audiences and applied a profit-aware bid management strategy, significantly increasing bids only for qualified new shoppers. This approach resulted in a 17% lift in new-to-brand sales while simultaneously decreasing customer acquisition costs, driving more profitable growth for Doctor's Best.

Doctor's Best