Case Study: Bric’s achieves higher Amazon store sales and conversions with Nectar

Bric’s - Customer Case Study

Bric’s, a luxury luggage brand, faced challenges with an outdated Amazon storefront that suffered from confusing branding, broken links, and poor product marketing. These issues diminished the brand's credibility and resulted in a very low conversion rate, leading to a significant loss of potential sales.

Nectar redesigned Bric’s Amazon brand store with a customer-centric approach, improving UI/UX, fixing navigation, and applying a modern design with a strong color palette. The team added panels for best sellers and performed A/B testing on listings. As a result, monthly sales from organic traffic increased by 44% and the overall conversion rate increased by 33% within two months. The homepage saw a 22% increase in monthly sales and a 55% increase in its conversion rate.

Bric’s