Case Study: BEDGEAR boosts long-term sales growth with Nectar's Sponsored Brand Video strategy

BEDGEAR doubles sales YoY with Nectar and boosts SBV CTR to 1.32%

BEDGEAR, a high-quality bedding company, faced the challenge of achieving long-term growth and increasing brand name awareness in a market where customers are often brand-neutral. They partnered with the vendor Nectar, which utilized Sponsored Brand Video (SBV) as a key advertising tactic to address these goals.

Nectar implemented a strategy focused on improved targeting and continuous optimization of their SBV campaigns. This solution led to impressive results, including an 80% new-to-brand sales rate from SBV and sales that doubled year-over-year, with a significant portion attributable to the video campaigns. The vendor's work successfully increased organic brand recognition and delivered sustainable, long-term growth for BEDGEAR.

BEDGEAR