Case Study: BEDGEAR achieves higher CTR and more new-to-brand sales with Nectar's Sponsored Brand Video

BEDGEAR boosts sales 55% YoY with Nectar

BEDGEAR, a company in the patio, garden, and tools industry, faced the challenge of carving its niche in a dense market on Amazon. Their goals were to elevate brand visibility, attract new-to-brand customers, and achieve a good return on ad spend despite using expensive campaign types. They partnered with the vendor Nectar to harness the power of Sponsored Brand Video.

Nectar implemented a solution that utilized stunning Sponsored Brand Video (SBV) creative produced by its in-house studio. This approach dramatically outperformed other campaign types, achieving a click-through rate that was a minimum of 238% higher. The SBV campaigns were highly effective at driving new customers, accounting for 87% of their sales. For BEDGEAR, this strategy was a major component of a partnership that led to a 55% year-over-year sales increase.

BEDGEAR