Case Study: Trex launches an interactive spiral stairs product website with Think It First

Trex boosts leads and time on site with Think it First

Trex, a trusted brand in outdoor living products, faced the challenge of launching its new Spiral Stairs line. They needed a dedicated digital experience to introduce the product and help homeowners visualize and customize a staircase for their space, all while maintaining strict brand consistency. The vendor Think It First was engaged to create this solution.

Think It First developed an interactive website centered on a real-time "Build Your Own" visualizer tool. This allowed users to customize their staircase and see it update instantly, which increased user engagement and lead capture. The solution successfully extended the Trex brand and provided customers with the confidence to make a high-consideration purchase.

Trex