Case Study: Raab Collection achieves advanced discovery and stronger engagement with Think It First

Raab Collection boosts engagement and sales with Think It First's advanced search redesign

The Raab Collection, a premier dealer of historical artifacts, needed to modernize its website and transform its narrow, person-only search into a more engaging discovery experience for both serious collectors and casual history enthusiasts. They partnered with Think It First for a comprehensive website redesign and to develop advanced search architecture.

Think It First reimagined the site with a multi-layered categorization system for browsing by time period, topic, and figure, and added interactive features like "Surprise Me" and personalized collections. This solution had a positive impact on sales, user engagement, and time on site, creating a digital platform that successfully drives revenue while capturing the excitement of discovery.

Raab Collection