Think it First
31 Case Studies
Case Study: Philadelphia Convention & Visitors Bureau maximizes tourism impact with Think It First
A Think it First Case Study
Philadelphia Convention & Visitors Bureau maximizes $1.2B tourism impact with Think It First
The Philadelphia Convention & Visitors Bureau (PHLCVB) faced a challenge with its DiscoverPHL.com website, which had confusing navigation and a difficult-to-manage CMS, hindering its ability to serve a global audience and its 1200+ member organizations. They hired vendor Think It First as a strategy, design, and technology partner for a comprehensive site redesign and migration.
Think It First implemented a solution by overhauling the site's information architecture, migrating over 3000 pages to a new custom WordPress CMS, and integrating third-party tools. The result was a visually clear and engaging website suite featuring improved member listings, a partnership program, and a venue search tool. This digital transformation positioned PHLCVB to maximize Philadelphia's $1.2 billion tourism and business presence ahead of major upcoming events.
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