Case Study: Payday Payroll stands out with a bold rebrand and new WordPress website from Think It First

Payday Payroll creates a standout brand with Think it First

Payday Payroll, a regional HR, benefits, and payroll technology provider, faced a challenge after merging with TricoreHCM. The two brands needed to be unified under the Payday name, requiring a complete rebrand. They engaged the vendor Think It First for branding, digital strategy, and a new website.

Think It First delivered a full rebrand with new messaging, a vibrant color palette, and custom assets. They built a custom WordPress website with flexible content modules and a scalable digital sales tool. The solution successfully positioned Payday as a forward-thinking company, with a website that stands out in its industry by incorporating a human element, as praised by the client's Sales & Marketing Director.

Payday Payroll