Case Study: Wood Street Mission Achieves Stronger Brand Recognition and Higher Donations with Think Design Manchester

Wood Street Mission grows donations 50% with Think Design Manchester

Wood Street Mission, one of Manchester’s oldest charities, faced the challenge of standing out in a crowded sector with a muddled and inconsistent visual identity. They partnered with Think Design Manchester for a comprehensive brand and campaign overhaul to standardize their look and increase awareness and donations.

Think Design Manchester conducted a brand audit and created a new set of brand guidelines with distinct campaign sub-brands. This solution provided the clarity and flexibility needed for consistent marketing. The results were significant: brand searches increased by 100%, social media followership grew by 900%, and donations rose by 50% from £500k to £750k in a calendar year, all for a spend of just £10,000.

Wood Street Mission