Case Study: Thomas James Clocks creates a classically British brand identity with Think Design Manchester

Thomas James Clocks builds a best-in-class British brand with Think Design Manchester

Thomas James Clocks, a creator of exclusively designed, British-made wall clocks, faced the challenge of developing a luxurious brand identity to match the elite quality and timeless design of its product. The vendor, Think Design Manchester, was engaged to create this new brand identity and an accompanying website.

Think Design Manchester developed an iconic logo derived from the concept of a clock's pendulum, using negative space to form the client's initials, and employed a classic font to reinforce the product's elegance. While the product was new to the market and quantitative success was difficult to measure at this early stage, the solution successfully met the initial design challenge. The client praised Think for delivering a very professional product and service that retained a personal touch.

Thomas James Clocks