Case Study: The Old Fire Station achieves a vibrant café-bar-bakery brand with Think Design Manchester

The Old Fire Station attracts 6.5k visitors in its first month with Think Design Manchester

The Old Fire Station, a new bar, bakery, and micro-brewery housed in a historic building on the University of Salford's campus, faced the challenge of creating a cohesive brand that blended its rich heritage with its modern offerings as a vibrant community hub. Think Design Manchester was engaged to develop a branding strategy and website that would convey this unique essence and establish the venue as a cultural cornerstone.

Think Design Manchester developed a comprehensive brand proposition through a discovery and positioning workshop, creating a cohesive identity that honored the building's history while connecting it to the contemporary café and brewery experience. The resulting branding and website successfully attracted a diverse customer base, with the site receiving 6,500 visitors in its first month. The project garnered critical acclaim, positive reviews, and numerous industry awards, solidifying The Old Fire Station's position as a unique destination.

The Old Fire Station