Case Study: Stand Cricket Club boosts community engagement and revenue with Think Design Manchester

Stand Cricket Club increases annual turnover by over 100% with Think Design Manchester

Stand Cricket Club, a historic community sports club, faced the challenge of repositioning itself from a members-only social club into a broader community asset and overcoming severe financial difficulties, particularly during the Covid-19 lockdown. Think Design Manchester provided pro-bono support to help the club with this repositioning, which included creating a new brand identity and launching a new WordPress website to reach a wider audience.

The solution implemented by Think Design Manchester involved a comprehensive marketing campaign that included a new visual identity, out-of-home marketing, and a strong social media presence across Facebook, Instagram, Twitter, and TikTok. The results were significant, with a 100% increase in annual turnover between 2021 and 2023, massive growth in social media reach and engagement, and a substantial increase in web traffic and search impressions.

Stand Cricket Club