Case Study: Once Upon a Smile achieves a refreshed brand and website with Think Design Manchester

Once Upon a Smile launches a rebrand and website in 2025 with Think Design Manchester

Once Upon a Smile, a children's bereavement charity based in Trafford, faced the challenge of an outdated and confusing website that made it difficult for grieving families to access its vital support services. Their existing brand identity also failed to reflect the charity's compassionate purpose. The vendor, Think Design Manchester, was initially approached to build a new WordPress website but identified the need for a comprehensive rebrand.

Think Design Manchester implemented a complete brand refresh, developing a new visual identity inspired by the charity's own support rooms and children's artwork. This included a new logo, a brighter colour palette, and a suite of playful illustrations. They then built a new, user-friendly WordPress website and rolled out the new brand across all the charity's assets, from social media templates to fundraising materials. The result was a brand and website that the founders loved, which truly reflected the heart of the charity and significantly improved how families access its support.

Once Upon a Smile