Case Study: Nutters Restaurant achieves a stronger brand and website performance with Think Design Manchester

Nutters Restaurant triples traffic with Think Design Manchester

Nutters Restaurant, an award-winning dining establishment in Rochdale, faced the challenge of expanding and professionalizing its brand identity. Although renowned for its food, the restaurant lacked a cohesive brand toolkit and needed design consistency across a new wedding brochure and website to match the quality of its service. The vendor, Think Design Manchester, was brought in to develop this broader brand identity.

Think Design Manchester created a rebrand centered on classic British themes, utilizing the Johnston Typeface and traditional Union flag colors. Their solution included detailed line art, a custom grid system, a set of icons, and a distinctive custom envelope, all applied to a new brochure and a user-friendly website. The restaurant was extremely pleased with the high-class result. Measurably, the new website doubled search impressions and tripled traffic, achieving an average click-through rate of 17% over the past year.

Nutters Restaurant