Case Study: Fresh Start Waste refreshes brand identity with Think Design Manchester

Fresh Start Waste completes 61 projects with Think Design Manchester

Fresh Start Waste, a commercial waste collection company, needed to modernize its brand identity to be more engaging and trustworthy while being constrained by having to keep its existing logo, colors, and primary typeface. The challenge for Think Design Manchester was to make this industrial service more appealing and create a cohesive brand toolkit under these fixed elements.

Think Design Manchester developed a comprehensive brand toolkit that included a new three-dimensional illustrative style, a set of service icons, a complementary typeface family, and a consistent layout system. This new identity was rolled out across marketing brochures, vehicle livery, digital campaigns, and more. The results included a more recognizable and engaging brand, with the partnership yielding 61 projects since 2016, including 8 vehicle livery designs and 4 digital marketing campaigns, as noted by the client.

Fresh Start Waste