Case Study: Chamberlin’s Reinvigorates Its Brand and Doubles Grand Opening Sales with Think Creative

Chamberlin’s doubles Grand Opening sales with Think Creative

Chamberlin’s, an eighty-year-old natural foods store, faced the challenge of reconnecting with a new generation and standing out against modern competitors, as its outdated brand was no longer effective. The vendor Think Creative was engaged to help with a comprehensive solution involving strategy, market research, branding, and interior design.

Think Creative conducted in-depth research to unearth the brand's true story of passion and dedication. They revitalized Chamberlin's brand identity and translated it into a modern flagship store experience, supported by advertising and public relations. This effort culminated in a highly successful grand opening where sales doubled, weekend customers tripled, and a new wave of customers discovered the reinvigorated store.

Chamberlin’s