Case Study: Janney improves digital investor experience with Think Company

Janney improves digital investor experience across 135 offices with Think Company

Think Company partnered with Janney, a financial services firm managing over $129 billion in client assets. The challenge was to optimize Janney's digital investor experience by improving its content and website, focusing on areas like readability, navigation, and creating a more impactful experience that would better align with customer needs across its many offices.

To address this, Think Company conducted a holistic review to identify key content gaps and developed a new content model to standardize best practices. The solution included guidance for migrating legacy content and establishing new governance. The results were a significantly improved website with enhanced readability and navigation. More importantly, Janney now has the digital infrastructure to rapidly create compelling content that supports business goals and drives customer engagement.

Janney