Case Study: Cencora achieves enterprise design consistency and unified CRM with Think Company

Cencora unifies 6-brand CRM and builds an enterprise design system with Think Company

Think Company was engaged by Cencora (formerly AmerisourceBergen), a major pharmaceutical distributor, after a previous agency failed to provide a collaborative partnership. The customer's challenges included a lack of an internal design organization, an ordering experience that needed to win customers on ease, and fragmented CRM tools that prevented a single view of the customer across its business units.

The solution implemented by Think Company involved building a design organization from the ground up and embedding directly with Cencora's teams. Think created an enterprise design system to ensure consistency and collaborated on building a unified Salesforce CRM. The results gave product teams a shared foundation and provided sales associates with real-time customer information in one place, with the design system and practices becoming so integral that Cencora staffed an internal team to manage it.

Cencora