Case Study: Cencora becomes more customer-centered with Think Company’s digital transformation

Cencora launches faster digital products with Think Company, backed by $200B+ scale

Cencora, a leading global pharmaceutical company, faced the challenge of a cumbersome and siloed process for collecting customer insights. They partnered with Think Company to undergo a digital transformation, seeking to create a more nimble and connected customer engagement process.

Think Company implemented a new, lightweight program of regular customer interviews, usability testing, and contextual inquiry to directly connect research to product development. This solution fostered a collaborative, iterative process and established a User-Centered Design Center of Competence. As a result, Think Company enabled Cencora to launch products faster with a greater focus on customer needs and laid the foundation for an ongoing cultural shift towards customer-centered design throughout the organization.

Cencora