Case Study: Best Egg grows financial wellness engagement with Think Company

Best Egg doubles financial health users to 1.5 million with Think Company

Best Egg, a U.S. personal loan platform, faced the challenge that its financial health tools for customers were built on a restrictive third-party vendor's interface, which stifled innovation and kept user engagement low. They partnered with Think Company for user experience research, product management, and UX/UI design to overcome these constraints and create a more intuitive product experience.

Think Company helped Best Egg transition to a direct partnership with a credit bureau, allowing them to fully own and redesign their credit experience. This solution led to significant results: monthly active users doubled to 116,000, total users of the financial health tools grew to 1.5 million, and the initiative helped cross-sell $20 million in loans. Additionally, a simple feature change saved Best Egg over $450,000 in printing costs.

Best Egg