Case Study: Japan Tobacco improves decision-making and report creation with think-cell

Streamlined report creation at Japan Tobacco Inc. with think-cell

Japan Tobacco Inc., a global company with tobacco, pharmaceutical, and processed food businesses, faced significant inefficiencies in its market intelligence reporting process. The Intelligence Department, which creates reports to aid management decision-making, spent a quarter of its document creation time manually building and updating charts in PowerPoint. The team struggled with poor chart customization, slow performance due to large Excel-linked files, and time-consuming manual formatting, which hindered their workflow. They turned to think-cell to address these challenges.

By implementing think-cell's PowerPoint-integrated software, the team was able to create a variety of professional charts quickly, including stacked columns, waterfalls, and line charts, with seamless Excel data links. The think-cell solution eliminated manual updates and dramatically accelerated the process; a task that previously took 30 minutes was reduced to a few clicks and seconds. This saved time was reinvested into deeper data analysis and hypothesis testing, improving the quality of insights for decision-making and reducing overtime hours.

Japan Tobacco

Tadashi Mitsutake

Deputy Manager, Japan Market Intelligence Department