Case Study: University of Rochester Medical Center creates an authentic virtual campus tour with ThingLink

University of Rochester Medical Center - Customer Case Study

The University of Rochester Medical Center faced a challenge when the pandemic halted its crucial in-person campus tours, which were a key factor in student recruitment. The web team needed to create a dynamic and immersive virtual alternative that could authentically showcase student guides and world-class facilities. They turned to vendor ThingLink to develop a solution.

Using ThingLink, the university empowered students to create the virtual tour themselves by filming with GoPro cameras. This approach allowed authentic student voices to shine through and saved significant time and cost compared to a commissioned project. The solution was deployed in just two to three months. ThingLink reported impressive usage figures and positive feedback, with the tour successfully embedded in the university's website and emailed to applicants, effectively maintaining that all-important personal connection for recruitment.

University of Rochester Medical Center

Wade Holdraker

Assistant VP, Web Services