Case Study: The Dallas Morning News boosts reader engagement with ThingLink

The Dallas Morning News boosts engagement 47 seconds with ThingLink

The Dallas Morning News, a traditional print media company, sought to enhance its digital content by creating more immersive and engaging experiences for its readers. They turned to ThingLink to add an interactive layer to their 360° and VR visual media.

ThingLink provided a solution that allowed the digital team to effortlessly transform a static 360° image of an office into an interactive tour with video hotspots. This implementation resulted in viewers engaging with the content for an average of 47 seconds and achieving a phenomenal 145% click-through rate. ThingLink enabled the customer to successfully increase reader engagement and time spent on their editorial pages.

The Dallas Morning News