Case Study: Vaisala attracts new talent with ThingLink virtual campus tours

How Vaisala is Attracting a New Generation of Talent With Virtual Tours of Their Extraordinary Campus

Vaisala, a global leader in weather, environmental, and industrial measurements, faced the challenge of showcasing its extraordinary R&D campus to attract international talent, onboard new employees, and demonstrate its capabilities to customers and partners worldwide. To meet this multi-faceted communication need, Vaisala partnered with ThingLink to create an immersive virtual tour of its facilities.

Using ThingLink's platform, Vaisala built a comprehensive virtual tour featuring 360-degree imagery, video interviews with employees, and clickable hotspots. The solution allowed online visitors to explore custom laboratories and production facilities remotely. The results were significant, with the tour receiving nearly 7,000 views in its first two months, far exceeding the 450 in-person visits possible annually. ThingLink's virtual tour also became one of Vaisala's most successful LinkedIn posts, driving a 30% increase in views and a 50% increase in reactions, while also proving to be an invaluable tool for internal employee engagement and global sales teams.

Vaisala