Case Study: Highland Folk Museum boosts in-person visits with ThingLink virtual museum tours

How To Increase In-Person Visits With Virtual Museum Tours

The Highland Folk Museum, a cultural institution in Scotland, sought a way to make its unique historical buildings and collections more accessible to a global audience online, with the strategic goal of piquing interest to boost future in-person visits. They partnered with the vendor ThingLink to create immersive virtual tours of their premises.

Using ThingLink's virtual tour platform, the museum built interactive online walkthroughs that allowed potential visitors to explore exhibits remotely. The solution successfully bridged the digital and physical worlds; the museum reported that regular visitors were keen to return and, importantly, that new audiences who had never visited before were inspired and stated they "can't wait to come and visit in real life." ThingLink provided the perfect tool for the museum to present its collection online, effectively using the virtual experience as a teaser to drive tangible interest in physical attendance.

Highland Folk Museum

Helen Pickles

Project Officer