Case Study: Highland Folk Museum creates immersive virtual tours and contextualized exhibits with ThingLink

Highland Folk Museum creates 5 virtual tours with ThingLink

The Highland Folk Museum, mainland Britain's first open-air museum, faced the challenge of being inaccessible to a global audience for half the year due to its seasonal opening schedule. Furthermore, many of its 10,000 historical artefacts needed to be protected in secure storage, preventing them from being displayed in their natural context within the museum's historic buildings. To overcome this, the museum used ThingLink to create immersive virtual tours.

Using ThingLink, the museum created five interactive 360-degree virtual tours of its most significant buildings, placing archived artefacts into their proper historical context for the first time. The solution included multimedia tags with text, video, sound, and 3D models, allowing for a rich, engaging online experience. As a result, ThingLink enabled the museum to be open year-round to a global audience, received positive feedback from visitors, and successfully sparked curiosity that drives real-world visits.

Highland Folk Museum