Case Study: Carmanah creates interactive trade show and website content with ThingLink

Carmanah Create Multi-use Interactive Content for Trade Shows and Website

Carmanah, a Canadian road safety products company, needed an effective way to showcase their complex product range and demonstrate them in context at trade shows. Their logistical challenge was compounded by unreliable event Wi-Fi and the need for content that could be used both online and in-person. They turned to vendor ThingLink to create a multi-use interactive solution.

ThingLink provided a platform for Carmanah to build a virtual walking tour that combined 360 images and videos with interactive tags linking to case studies, data sheets, and videos. The solution included offline functionality for reliable use at trade shows. ThingLink helped Carmanah stand out at events, immerse customers in their product environments, and serve as a self-selection tool for visitors. The team reported drawing significant positive feedback and found the tool invaluable for demonstrating their industry expertise.

Carmanah

Dakota Hoeppner

Marketing Communications Specialist