Case Study: The Royal British Legion achieves a clear UX strategy and roadmap with Thin Martian

The Royal British Legion tackles a large drop in organic traffic with Thin Martian

The Royal British Legion experienced a significant drop in organic traffic following the launch of its new website and sought to analyze its user experience. They enlisted Thin Martian, who conducted a comprehensive UX audit of their digital products to address this challenge.

Thin Martian assembled a specialist team that utilized an agile methodology, including heuristic evaluation, remote user testing, tree testing, and data analysis. Their solution delivered a detailed strategy report with findings and recommendations, supported by quantitative testing via Maze and qualitative insights from UserTesting.com. This provided the Royal British Legion with a clear analysis and a recommended roadmap for improvement.

The Royal British Legion