Case Study: The Prince’s Trust improves accessibility, SEO and user experience with Thin Martian

The Prince’s Trust boosts SEO by 88% with Thin Martian

The Prince’s Trust, a UK-based organisation supporting young people, faced challenges with its outdated digital presence. The old website had a poor user experience and was not accessible or responsive, which hindered its ability to serve its vulnerable users. The Trust turned to Thin Martian for a website redesign and re-platforming project to address these issues.

Thin Martian delivered a new, user-centered website built on the headless CMS Contentful within five months. The solution greatly improved SEO performance by over 88% and increased the site's accessibility score from 53 to 71. The new site also made it easier for young people to find local courses and empowered The Prince’s Trust team with a simpler, connected system for content and data management.

The Prince’s Trust