Case Study: Primera achieves a centralised loyalty scheme with Thin Martian

Primera boosts footfall and simplifies loyalty scheme management with Thin Martian

Primera, a coalition of partners in London, needed a digital platform to consolidate and promote their various loyalty schemes across the city's square mile. Their challenge was to create a centralised membership scheme that was easy to manage and that would promote the best local shops and attractions. They partnered with Thin Martian to develop a solution.

Thin Martian implemented an intuitive app-based solution that used GPS technology to unlock benefits and encourage footfall for participating businesses. The solution provided simple registration for users and a portal for local businesses and brand partners to manage their listings and offers. As a result, Primera gained a user-friendly tool to help local businesses grow and develop their community, effectively consolidating their loyalty schemes.

Primera