Case Study: Central District Alliance boosts local footfall with Thin Martian’s digital loyalty platform

Central District Alliance boosts footfall with Thin Martian

The Central District Alliance (CDA) sought to increase footfall in the Clerkenwell area by developing a tailored digital loyalty program for local businesses. They partnered with Thin Martian to create a platform that would allow these businesses to promote services and offer unique discounts for dining, shopping, and leisure.

Thin Martian designed and developed a complete web and mobile solution, including an admin panel for CDA and a registration system for businesses. The resulting mobile app used GPS technology to drive shop visits and collected user engagement data. Thin Martian delivered a bespoke platform that provided CDA with the tools to manage, monitor, and grow the program while offering local businesses a digital tool for community development.

Central District Alliance (cda)