Case Study: Aegis achieves a reusable client engagement engine with Thin Martian

Aegis deploys reusable product microsites with Thin Martian to reduce helpdesk enquiries

The customer, Aegis, faced a multi-faceted challenge that required communicating a complex offering to various target groups, increasing engagement with their OPAL quote and bind system, reducing helpdesk inquiries, and creating a reusable system for future products. The innovation partner, Thin Martian, was engaged to help address these needs.

Thin Martian began with workshop sessions to formulate a clear communication plan, which led to the development of customer journeys enhanced with modern UI and micro-animations. Their solution included a client portal with marketing resources, video tutorials, and FAQs. The resulting reusable, modular website system from Thin Martian can be rapidly deployed for new products and was supported by a full suite of marketing materials.

Aegis