Case Study: ATS Automation strengthens investor communications with THIEL

ATS Automation transforms investor communications with THIEL

ATS Automation, a global industrial automation leader, faced a challenge with its annual and sustainability reports. While the content was technically sound, the storytelling, voice, and design were fragmented, causing the reports to function as mere disclosures rather than strategic tools for communicating the company's value. To address this, ATS partnered with THIEL for a comprehensive investor communications service to create a more compelling and unified narrative.

THIEL implemented a solution that included voice and tone development, a new language system, and a cohesive design that reframed the two reports as parts of a single story. This transformation immediately provided greater credibility for investor communications and strengthened ATS's reputation with both financial and ESG-focused audiences. The work also fostered internal pride and connection to the company's mission, growing into a complete communication system that now anchors how ATS expresses its purpose and value.

ATS Automation