Case Study: Transport for Greater Manchester brings the Bee Network to life with THG Studios

Transport for Greater Manchester launches summer Bee Network campaign across July and August 2026 with THG Studios

Transport for Greater Manchester (TfGM) wanted to showcase its newly integrated Bee Network bus and tram system as an easy and affordable travel option, with a goal of interrupting people's habitual decision to choose a car. They partnered with vendor THG Studios to create a creative summer marketing campaign.

THG Studios developed the "This is How We Move" campaign, which brought destinations to life through imaginative scenarios filmed on actual bus and tram routes. The campaign ran across paid social, digital displays, out-of-home media, and on-board placements during July and August 2026. While the provided text does not include specific metrics on results or measurable impact, the customer's senior marketing manager praised THG Studios for wonderfully combining creativity and production technologies to achieve their campaign vision.

Transport for Greater Manchester