Case Study: The Overlap builds a global sports media franchise with THG Studios

The Overlap builds a global sports franchise with THG Studios and 3.2 million average views per episode

The Overlap, a sports media brand founded by Gary Neville, faced the challenge of evolving its popular but ad-hoc YouTube show into a scalable, premium media franchise. They needed a consistent visual identity and a dedicated, high-gravitas studio space to attract top-tier talent and establish a permanent home for their content. To address this, they partnered with THG Studios for an end-to-end creative solution.

THG Studios designed and built a permanent, flexible studio environment and developed the flagship "Stick to Football" format. This solution transformed The Overlap into a multi-sport content network, achieving an average of 3.2 million views per episode and winning YouTube Series of the Year. The platform's massive growth and cultural value led to a majority stake acquisition by Global in 2026, cementing its status as a media powerhouse.

The Overlap