Case Study: Sky Vegas achieves 17 million impressions with THG Studios

Sky Vegas drives 17 million impressions with THG Studios

Sky Vegas faced the challenge of capturing audience attention during the highly competitive Cheltenham Festival week, where ad fatigue was common. They needed to move away from standard digital advertising to reposition their social channels around generosity and rewarding play, specifically to promote their "Prize Machine, Guaranteed Wins" feature. Partnering with THG Studios, the goal was to create a fresh and authentic campaign that would break through the marketing noise.

THG Studios developed an experiential solution by installing a custom, branded red phone box in a busy city center. Passersby who answered the phone were given interactive challenges and guaranteed a prize, mirroring the online experience. This real-world activation was filmed to create social-first content. The campaign generated over 17 million impressions, 30,700 engagements, and 5 million video views, significantly exceeding all performance targets and successfully driving digital intent for Sky Vegas.

Sky Vegas