Case Study: Club Avolta achieves global travel retail reach and loyalty engagement with THG Studios

Club Avolta reaches 2.3bn travellers across 73 countries with THG Studios

Club Avolta needed to introduce its new global loyalty program to travelers but faced the challenge of cutting through the visual noise of busy airports and transit hubs. Their goal was to communicate complex benefits simply and create a brand identity that could scale consistently across dozens of global markets. They partnered with THG Studios to develop a solution.

THG Studios developed a unified and scalable brand platform for Club Avolta, which included a comprehensive identity system, multichannel content, and AI-enabled production workflows. The campaign was executed across 73 countries, reaching 2.3 billion travelers. The results included 29 million content views and over 900,000 profile views, successfully driving high-intent engagement with the new loyalty proposition.

Club Avolta