Case Study: Vital Proteins achieves record sales after ITV feature with THG Ingenuity

Vital Proteins – A Day Bigger Than Black Friday

Vital Proteins, a wellness brand specializing in collagen supplements, partnered with vendor THG Ingenuity for an international expansion project. The brand utilized THG Ingenuity's comprehensive ecommerce platform, including its proprietary technology stack, management services for trading and marketing, and end-to-end fulfilment capabilities.

When Vital Proteins was unexpectedly featured on ITV's This Morning show, THG Ingenuity immediately implemented a solution to capitalize on the exposure. They optimized the website and marketing channels with paid media, targeted social ads, custom site banners, and a dedicated email. The result was a record-breaking sales day that was 350% larger than their entire Black Friday sales from the previous year, alongside massive spikes in new users and transactions. THG Ingenuity's proactive efforts were instrumental in delivering these outstanding results.

Vital Proteins

Phil Eustace

Health Science DTC Lead