Case Study: Dermstore reduces online fraud with THG Ingenuity

Reducing Online Fraud Dermstore x THG Ingenuity

Dermstore, a leading skincare brand, faced significant challenges with online fraud, including a high chargeback rate and an outdated detection system that resulted in excessive false positives and manual reviews, hindering their ecommerce growth. They turned to THG Ingenuity for a solution.

By implementing THG Ingenuity's proprietary fraud detection solution, Dermstore saw dramatic improvements. The results included a 96.6% reduction in chargebacks, an 81.5% reduction in false positives, and a 63.8% reduction in fraud check delays, which collectively helped recoup £1.5 million in revenue and significantly improved the customer checkout experience.

Dermstore