Case Study: ELEMIS achieves rapid global DTC expansion with THG Ingenuity

Delivering International DTC Expansion THG Ingenuity x ELEMIS

Premium skincare brand ELEMIS sought to accelerate its direct-to-consumer (DTC) international expansion but faced the challenge of doing so rapidly and efficiently without the burden of massive upfront investment. They partnered with THG Ingenuity to leverage its fully managed, end-to-end ecommerce solution to overcome this.

THG Ingenuity implemented its comprehensive service, including technology, fulfilment, and marketing, to compress a five-year digital roadmap into just 10 months. The vendor launched 16 international sites for ELEMIS across Europe and APAC. This rapid expansion resulted in the acquisition of over 132,000 new customers in EU markets and provided ELEMIS with immediate, valuable consumer insights to inform future strategy.

Elemis

Sean Harrington

Co-founder and CEO