Case Study: Cult Beauty achieves a 30% boost in conversion rates with THG Ingenuity

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

UK-based online beauty retailer Cult Beauty sought to re-platform its ecommerce operations. It selected THG Ingenuity and its direct-to-consumer (DTC) solution to achieve this migration, aiming for a swift transition without disruption, particularly before the critical Black Friday trading period.

THG Ingenuity successfully completed the re-platforming project in just ten weeks. The immediate results included a 30% boost in conversion rates, a 6% increase in average order value, and a 36% improvement in page load time. The resilient THG Ingenuity platform supported the sale of 11,500 advent calendars in two hours on Black Friday, ensuring trading success and a positive customer experience.

Cult Beauty