Case Study: Cult Beauty cuts fulfilment costs and speeds delivery with THG Ingenuity

Cult Beauty cuts fulfilment costs by over 40% with THG Ingenuity

Cult Beauty, a luxury beauty retailer, faced challenges scaling its operations while maintaining a premium customer experience. Their manual warehouse setup was causing fulfillment delays, limiting next-day delivery options, and incurring high fixed costs. To address this, they partnered with THG Ingenuity and migrated to their THG Fulfil automated ICON facility.

THG Ingenuity completed the migration of 5 million units in just four weeks. The solution reduced fulfillment cost per unit by over 40%, resulting in $11 million in annual savings. It also extended next-day delivery cut-off times by over 5.5 hours and reduced the average delivery time by 65%, significantly enhancing the customer experience and aligning with Cult Beauty's premium brand.

Cult Beauty