Case Study: Bimuno doubles subscriptions and grows revenue with THG Ingenuity

Bimuno Doubles Subscription Rates With THG Ingenuity

Bimuno, a wellness brand offering subscription-based gut health supplements, sought to grow its direct-to-consumer (DTC) business and expand globally. Historically reliant on brick-and-mortar retail, the company partnered with THG Ingenuity to acquire new digital customers and increase its subscription base.

THG Ingenuity implemented a tailored strategy that included a dedicated trading manager and close collaboration with Bimuno’s marketing agency. This partnership optimized the customer experience and increased on-site conversion rates. As a result, Bimuno doubled its subscriber base within five months and achieved an 81% increase in revenue over a three-month period while maintaining a subscription churn rate of under 10%.

Bimuno

Cathy Erwin

Head of Ecommerce