Case Study: Lyreco builds a daily discipline of journey management with TheyDo

Lyreco scales journey management across 25 countries with TheyDo

Lyreco, one of Europe's largest workplace solutions providers, faced a challenge with fragmented and inconsistent customer journey mapping. This led to endless debates, a lack of clear prioritization, and wasted energy across its 25 countries. To address this, Lyreco partnered with TheyDo to move from isolated mapping to an integrated journey management discipline.

TheyDo provided a single, universal journey framework that served as a common language for decision-making. The solution empowered local countries to drive actions within the shared framework, fostering collaboration. As a result, Lyreco trained 80 contributors across multiple countries, established quarterly performance reviews, and built a daily discipline that increased the company's speed and confidence in every customer-centric decision.

Lyreco