Case Study: bol.com unifies partner insights to improve customer journey decisions with TheyDo

How bol.com identified the needs of its 36.000 partners

The customer, bol.com, a leading online retailer in the Netherlands, faced the challenge of understanding the 'why' behind the data from its 36,000 third-party partners. While they had ample big data, they needed to combine it with small data to gain qualitative insights into partner needs and motivations. They enlisted the vendor, TheyDo, to help them achieve this and build a more customer-centric, or partner-centric, approach.

The solution involved using the TheyDo platform to map the entire partner journey and create unique need-based profiles through co-creative workshops. This process unified stakeholder understanding and revealed critical insights, such as the distinct needs of partners building a brand versus established sellers. As a result, bol.com gained a 360-degree view of its partners, which simplified prioritization and enabled more effective, data-driven decisions to support partner growth.

Bol.com

Marloes Bos

B2B Marketing