Case Study: Genius Sports achieves a unified, agile website experience with TheTin

Genius Sports streamlines recruitment and campaign launches with TheTin

Genius Sports, a global leader in official sports data and technology, faced the challenge of unifying its complex offerings under a single cohesive brand story following a major rebrand. They needed a flexible website to communicate their products to diverse audiences and support their rapid recruitment. They partnered with TheTin for a comprehensive customer experience and digital solution involving strategy, design, and CMS implementation.

TheTin designed and delivered a modular template framework and a user-centered navigation system, providing Genius Sports with the agility to launch campaigns independently. The solution included a CMS structure with content governance and an integration with Greenhouse to streamline recruitment. The new platform unified the brand and significantly improved operational agility across marketing and talent acquisition, giving Genius Sports full control of its digital storytelling.

Genius Sports