Case Study: Zeus Street Greek achieves inclusive, on-brand campaign content with theright.fit

Zeus Street Greek books 10 models from 128 applicants with theright.fit

Zeus Street Greek, a fast-casual Greek restaurant chain, wanted to create fun social media and digital content that reflected its progressive and inclusive values. They needed models who radiated positive energy and were willing to be playful for their campaign. They used the platform theright.fit to find the right talent.

Theright.fit enabled Zeus Street Greek to post a listing and receive applications from 128 models. From these, the restaurant booked 10 models who successfully embodied the brand's fun aura, participating in a photoshoot that included playful actions. The resulting content was used across the brand's digital channels, achieving the desired authentic and engaging campaign.

Zeus Street Greek